Collaboration

The Bazaar cap

September is over. A look back at our cap with Harper’s Bazaar.

Artless
Daniëlle van Grondelle on the September 2026 cover of Harper’s Bazaar Netherlands, wearing the navy Artless x Harper’s Bazaar cap
Daniëlle van Grondelle on the cover.

A while back Harper’s Bazaar came to us with an idea: a special edition cap for the September issue. We said yes immediately.

What followed was quite the ride. Designing the cap, getting it made, building the campaign around it, shooting it, and now finally getting to share it. Exciting, challenging, and a real puzzle at times, but we made it work. I’m very grateful and so proud of this wonderful collab.

Marie Lucassen in the navy Artless x Harper’s Bazaar cap
Marie Lucassen
Sofie Wijlens and Nienke Smits with the Artless x Harper’s Bazaar cap, black and white
Sofie Wijlens and Nienke Smits

How it started

It started with Artless: the People, our campaign where we photographed and interviewed each other and the people who inspire us. We always want to show the person under the cap. That campaign is what caught Bazaar’s eye.

Gloria and Joy van Geerestein with the navy Artless x Harper’s Bazaar cap
Gloria and Joy van Geerestein
Tim Wes in the navy Artless x Harper’s Bazaar cap
Tim Wes
Carol Lam holding the Artless x Harper’s Bazaar cap, black and white
Carol Lam
Vera van Erp and Tom Cornelisse, Tom in the navy Artless x Harper’s Bazaar cap
Vera van Erp and Tom Cornelisse

The cap

Navy with white BAZAAR embroidered on the front and the Artless logo on the back strap. 100% organic cotton, made to wear for years. No frills, just a well made, casual cap.

We shot the campaign the same way. The people under the cap at the centre, relaxed, in conversation, not posed. Different ages and different backgrounds.

Miluska van ’t Lam, editor in chief of Harper’s Bazaar Netherlands, in the navy Artless x Harper’s Bazaar cap
Miluska van ’t Lam
Daniëlle Siobhán in the Artless x Harper’s Bazaar cap, black and white
Daniëlle Siobhán
Eva Lagos Meritzos and Heleen Hülsmann with the navy Artless x Harper’s Bazaar cap
Eva Lagos Meritzos and Heleen Hülsmann
Zoë Louw Janssen in the navy Artless x Harper’s Bazaar cap
Zoë Louw Janssen
Marielle Macville with the Artless x Harper’s Bazaar cap, black and white
Marielle Macville
Back view of Marie Lucassen in the navy Artless x Harper’s Bazaar cap, showing the white Artless logo on the back strap
Marie Lucassen

Thank you

None of this happens alone. Thank you Tatiana, Miluska and the whole Harper’s Bazaar team for trusting us with your September issue. Iman for the creative direction, Isabelle for the styling, Misha for the words, Monique for hair and make-up, Jalisa for the film, Suus Waijers for our portrait in the magazine, and everyone who helped on set. And everyone who stood in front of the camera: thank you for simply being yourselves.

In the magazine

The Bazaar Cap spread in Harper’s Bazaar Netherlands, September 2026, pages 046 and 047
Harper’s Bazaar NL, editie 04, September 2026, pages 046 to 047.

SHOP ARTLESS

Photography Mick de Lint. Creative direction Iman Whitfield, Studio Whitfield. Brand direction Tatiana Farag. Styling Isabelle Kramer. Text Misha Margarittha. Hair and make-up Monique Brinkhorst for M.A.C Cosmetics and Keune. Film Jalisa Oudenaarde. Photography assistant Tim Borrenbergs. Styling assistants Ilse van Warmerdam and Gigi Weenink. Hair and make-up assistant Estelle Spijkerman. Production assistant Georgie Schroder. Furniture Donna Design Amsterdam. Equipment Allard Studios. Editor in chief Miluska van ’t Lam.

Shop the Collection
Back to Stories