Artless came to me in a dream. I’d been collecting caps my whole life, but in that moment it all clicked; this wasn’t just a hobby, it was a calling. If you flip through old family photo albums, you’ll find me in cap after cap, as if it were stitched into who I am. Maybe it’s because I grew up splitting time between Amsterdam, L.A., Vancouver and New York City, where 90s pop culture, sports, street style and music shaped my view of the world. I even stitched together my first cap at eleven. It wasn’t perfect, but it confirmed my obsession.
For me, Artless is the natural extension of my photography; an outlet to create without boundaries. Behind the lens, I’ve always sought authenticity, capturing people in their truest form. With Artless, I translate that vision into design. A cap is never just a cap; it’s a canvas for character. It changes over time, fading beautifully, evolving with the wearer. Every scratch of sunlight, every drop of rain, every city it travels through becomes part of its identity. Artless caps are meant to live, to grow richer, and to tell stories. Stories only complete once they’re worn.
But Artless is more than a cap brand. I see it as a platform; a space where I can create with complete freedom, blending fashion and culture without rules or limits. It’s an ever evolving playground for ideas and design. Artless is the natural next step in my journey as a photographer. An opportunity to tell stories without compromise. Every campaign, every drop, every cap carries the spirit of individuality. My mission is simple: honour the people under the cap, their style, their attitude, their story.
Sustainability
We’re not naive about what we do. The world isn’t sitting around waiting for another cap brand, and we’re definitely not solving the climate crisis. But we also believe small actions add up, and we’re doing everything we can to make sure ours contribute to a shift in the right direction; one that values people, craft, and the environment.
From day one, Artless has been committed to doing things the right way, even when it’s harder or more expensive. We believe in fair labor, responsible sourcing and sustainable practices, because true luxury cannot exist without responsibility. This value isn’t just a trend; it’s the moral and ethical compass that guides our business. It fosters customer trust, drives innovation, and ensures a lasting, positive impact on society and the environment.
Our caps are made from 100% GOTS certified organic cotton, which guarantees that its grown without harmful chemicals and pesticides, uses less water and ensures fair working conditions to the farmers growing it. An Artless cap should not only feel good to wear, it should feel good to own, knowing it was made with respect for the people and the planet.
Craftsmanship
At Artless, craftsmanship is at the heart of everything we do. Every stitch, every curve of the brim, every choice of fabric is intentional. A cap may seem like a simple object, but in its simplicity lies the challenge: there is nowhere to hide. That’s why we pour time and care into refining each piece until it’s perfect. We obsess over every detail so you don’t have to. Our factories and manufacturers are central to this process. We work with leading industry partners in China, setting new standards for what “made in China” can mean. These are professionals that strictly work under the BCIS certificate to maintain the highest standards for quality and consistency, ensuring every cap meets our exact requirements. This partnership allows us to combine scale, precision, and accountability without compromising on the integrity of the product.
If you have any questions, please feel free to contact us
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