Campaign

Artless: the People

A month of portraits and conversations with friends of the brand. Taste makers and quiet originals, photographed by founder Mick de Lint.

Artless2026The full series
Angelique Janssen and Lulu Verbeek, besties, from the Artless: the People campaign shot by Mick de Lint
Angelique Janssen and Lulu Verbeek. Artless: the People, shot by Mick de Lint.

We spent a month photographing and interviewing the friends of the brand. People with strong opinions and their own way of moving through the world.

Taste makers, leaders in their fields, and above all, just real people. We talked about love, friendship, work, style, ambition, life lessons, and how you keep it all in balance in these strange times. Here is the full series, each of them beside their own words.

The People

Artless: the People, Ivo Pelle
“Dogs immediately sense when you’re struggling with something and they’ll support you without judgment.” Ivo Pelle
Artless: the People, Ivo Pelle
“In the ring you learn to control stress, and you take that with you in everyday life.” Ivo Pelle
Artless: the People, Simone Sniekers and Herve Kami Gatari
“Herve and I are imagining a future together, merging lives, dreams, and ambitions.” Simone Sniekers and Herve Kami Gatari
Artless: the People, Simone Sniekers and Herve Kami Gatari
“We learn from each other. She lets me be my calm self, I let her flourish in her character.” Simone Sniekers and Herve Kami Gatari
Artless: the People, Simone Sniekers
“Good taste, for me, comes down to one word: authenticity.” Simone Sniekers
Artless: the People, Simone Sniekers
“My sense of style absolutely comes from my grandmother. Everything in her life was curated, her home felt more like a gallery than a place to live.” Simone Sniekers
Artless: the People, Matthew Kofi Gyeni
“We like to think we are the makers of all our good fortunes, but honestly some of us are just luckier than others.” Matthew Kofi Gyeni
Artless: the People, Matthew Kofi Gyeni
“I think you need a teaspoon of delusion in the dreams and aspirations of your life.” Matthew Kofi Gyeni
Artless: the People, Herve Kami Gatari
“My roots are important to me, and I carry myself as a Rwandan should. With dignity, confidence and discretion.” Herve Kami Gatari
Artless: the People, Herve Kami Gatari
“It’s not about changing each other, but about learning and being inspired by another.” Herve Kami Gatari
Artless: the People, Hilde Janse
“For me, beauty lies in positivity and treating each other with love.” Hilde Janse
Artless: the People, Hilde Janse
“People ask if I am proud of my work, but that doesn’t cover it at all. I am just grateful.” Hilde Janse
Artless: the People, Sanja Marusic
“Becoming a mother felt like a rebirth of myself in a sense, and that energy immediately translated into an urge to create.” Sanja Marusic
Artless: the People, Sanja Marusic
“I never make my work for an audience or a goal.” Sanja Marusic
Artless: the People, Angelique Janssen
“I’m an outsider in my field, and that actually works in my favor.” Angelique Janssen
Artless: the People, Angelique Janssen
“I would tell my younger self to take your time. Be messy. Not everything needs to be clear yet, that will come later on.” Angelique Janssen
Artless: the People, Lulu Verbeek and Angelique Janssen
“Sometimes all it takes is one look and you understand each other.” Lulu Verbeek and Angelique Janssen
Artless: the People, Lulu Verbeek and Angelique Janssen
“We are effortlessly there for each other, without having to ask.” Lulu Verbeek and Angelique Janssen
Artless: the People, Sjam Soedin
“My personal rule is simple: don’t be an asshole.” Sjam Soedin
Artless: the People, Sjam Soedin
“From a young age, music gave me focus, joy and energy, and that has basically always stayed the same.” Sjam Soedin
Artless: the People, Lidewij Merckx
“I feel at home with people who fall somewhere between categories.” Lidewij Merckx
Artless: the People, Lidewij Merckx
“I’m very sensitive to outside influences, so wearing a cap really helps shut that out and focus.” Lidewij Merckx
Artless: the People, Mick de Lint
“In the beginning you do everything on instinct, without rules. Just experimenting.” Mick de Lint
Artless: the People, Emily
“I don’t avoid confrontation or awkwardness. I call it like I see it.” Emily
Artless: the People, Emily
“Getting older is chill. You don’t have to be perfect anymore, you just want to do things you enjoy and experience life.” Emily
Artless: the People, Lulu Verbeek
“I try to stay curious, in people and in life.” Lulu Verbeek
Artless: the People, Lulu Verbeek
“I miss brands that dare to take risks, regardless of sales or algorithms.” Lulu Verbeek
Artless: the People, Sjam Soedin and Emily
“I love that she’s not only caring, loyal and empathetic, but also has an endless lust for life.” Sjam Soedin and Emily
Artless: the People, Sjam Soedin and Emily
“He’s technical, nerdy, and musical. That specificity is what makes him so attractive to me.” Sjam Soedin and Emily
Artless: the People, Iman Whitfield
“To be honest, I’m not really a cap person. Only when it rains. Then maybe.” Iman Whitfield
Artless: the People, Iman Whitfield
“I’ve come to appreciate family more deeply than ever. What once felt like a given, now feels essential.” Iman Whitfield
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