Campaign

Artless Honors

The portrait series that launched the brand, shot by founder Mick de Lint and shown as a photo exhibition at Flint Space in Amsterdam.

Artless May 2025 2 min read
Family posing together, one wearing a sand coloured unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless
Nina van Velzen, Tobias Pekelharing en Noa, shot by Mick de Lint.

Artless Honors celebrates the people under the cap. Shot by founder Mick de Lint, the series turns its lens on the ones closest to the brand, the people who were there from the first campaign and gave it its character. With sensitivity and a bit of sarcasm, the portraits catch style that just comes natural.


The series

Woman in a black dress sitting on steps wearing a black unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless Person working with DJ equipment among record players and shelves wearing a blue unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless A woman rolling in the grass holding a sand coloured unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless Man walking multiple dogs on a city street wearing a green unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless Woman and child photographing themselves in a mirror with a vintage camera, wearing a blue and red unstructured 6-panel dad cap made from GOTS certified organic cotton by ArtlessPerson working in a kitchen with equipment wearing a black unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless man skateboarding wearing a blue unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless passing a woman on the streetMan standing outside a building giving the middle finger wearing a sand coloured unstructured 6-panel dad cap made from GOTS certified organic cotton by ArtlessBlack and white photo of three boys climbing a fence while one wears a unstructured 6-panel dad cap made from GOTS certified organic cotton by ArtlessWoman sitting on a bed reaching towards a fluffy cat, wearing a green unstructured 6-panel dad cap made from GOTS certified organic cotton by ArtlessMan posing with a basketball on an outdoor court, wearing a black unstructured 6-panel dad cap made from GOTS certified organic cotton by Artlesswoman holding a transparent umbrella in the rain wearing a green unstructured 6-panel dad cap made from GOTS certified organic cotton by Artlessolder stylish couple smiling at each other wearing a blue and red unstructured 6-panel dad cap made from GOTS certified organic cotton by ArtlessPerson sitting on a street meditating wearing a black unstructured 6-panel dad cap made from GOTS certified organic cotton by ArtlessWoman holding a child on a city street wearing a brown unstructured 6-panel dad cap made from GOTS certified organic cotton by Artlesswoman wrapped in a towel on a bed wearing a sand coloured unstructured 6-panel dad cap made from GOTS certified organic cotton by ArtlessWoman sitting in an open car doorway with her knees up, wearing a sand coloured unstructured 6-panel dad cap made from GOTS certified organic cotton by Artlessdancer posing in front of brown backdrop wearing a black unstructured 6-panel dad cap made from GOTS certified organic cotton by Artlessa woman in a museum wearing a red unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless with modern art in the backgroundPerson installing artwork in a studio wearing a black unstructured 6-panel dad cap made from GOTS certified organic cotton by Artless

One wall of portraits, one wall of caps, and the people from the photographs there in person.

The launch at Flint Space

The full series showed as a photo exhibition at Flint Space in Amsterdam on May 9th, the day Artless launched. Friends, family, faces from the portraits and a strong turnout from the Amsterdam fashion scene, the room filled up fast. Caps on the wall, the series at full size, and plenty of them leaving on new heads by the end of the night. Here are a few impressions of the moment that started this adventure.

Guests at the Artless launch exhibition at Flint Space in Amsterdam Guests viewing the Artless Honors exhibition at Flint SpaceThe Artless Honors portrait series on the wall at Flint Space The crowd at the Artless launch night at Flint Space in Amsterdam Caps and portraits on display at the Artless launch at Flint Space The Artless launch night at Flint Space in AmsterdamGuests talking over drinks at the Artless Honors launch night at Flint Space in Amsterdam

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